Our ethos

Our ethos

Wine, especially good wine, is an emotional product crafted with passion and expertise. It sits at the very intersection of nature and culture, combining tradition with enjoyment. Boucherville in Zurich is dedicated to sharing this special story. Its huge range of German wines and interesting bottles from around the world is unparalleled in Switzerland. 

For over 30 years, Boucherville has championed wines of character that reflect their terroir. Red, white, rosé, sparkling, fortified, vegan, organic, zero-alcohol, young, mature, vin de soif, vin de garde – we offer a wide selection of wines at fair prices. For every taste and every occasion. For both private customers and the restaurant trade. 

Your expert wine store and online shop 

We are happy to advise you on all your wine needs in our elegant shop in Zurich’s District 6. All our wines are available from our online shop as well. Our website allows you to search for products by region, by grape variety, by producer, by vintage, etc. Talk to us on the phone if you have any questions, and have your wines conveniently delivered to you. Or pop into the store yourself.

Amazing wine from selected growers

Our passion for fine wines continually leads us to new growers whose wines we import and introduce to Switzerland ourselves. We focus on smaller, quality-driven producers who farm sustainably and have a discernible style. Personal interaction with them is important to us. Although we offer a very wide range of wines, we see ourselves first and foremost not as retailers but as ambassadors of these exceptional wineries, whose stories we want to tell. The fruitful partnerships that we enjoy with our winemakers is central to who we are. It informs the rich and varied content of our wine shop, underpins our experience and fulfils us every day. 

Independent and forward-looking for over 30 years 

Our dedicated team of staff celebrated Boucherville’s 30th anniversary in 2021. We are proud of our achievements, our select portfolio, our wealth of expertise, and our independence. And we look forward to what the future holds – not least the future wines in our collection that are still to be discovered.